Seems like more than 20 days since I last had a chance to sit down and put some perspective to my ramblings. It has been a full, anxious, and sometime bizarre 20 days. Take for example the day before the soft grand opening…Oh Boy
It’s 3pm. I’m sitting in the dining room talking to Kathy, a reporter from the Desert Sun. She’s asking me why I decided to open a restaurant in Palm Desert in the summer. I’m trying to come up with a clever answer to her question when my chef, Matt Smith, walks up and says “we have a problem”. I look at Kathy and apologize for the interruption. I know in my heart that “we have a problem” is not good. Matt is a calm person and if he needs to come out to the dining room to tell me “we have a problem” it’s because something bad just happened. I’m reminded of the movie “Apollo 13” when Tom Hanks says “Houston we have a problem”.
Matt has not disappointed me with his calm interruption. He tells me that fire suppression system (Known as Ansul system) over the pizza oven has gone off.
My cell phone rings, it’s my landlord telling me that the alarm company has just called him and the fire department has been dispatched. He sounds anxious. My day is melting in front of me.
I look at the pizza oven and see no signs of any fire. In fact it’s hard to see that anything has actually happened. There’s a small amount of the liquid discharged by the system on the floor in front of the pizza oven. If it wasn’t for that liquid on the floor I would be hard pressed to tell that anything has happened. I can hear sirens in the distance. Oh boy! For reasons that I don’t understand, my Ansul system has gone off, the fire department is on it’s way and my first invited customers, including city officials, the press and other prominent people from the Cochella valley will soon be arriving to see and taste our newest restaurant. Oh boy! Matt is explaining to me that a loud bang was heard in the kitchen, followed by a spraying sound and he isn’t certain why any of it has happened. I’m thinking in the back of my head that I’m lucky that this wasn’t an issue on the main kitchen line. If your Ansul system goes off on the main line, the cleanup is immense and you are guaranteed being closed for at least a couple of days. Oh boy, I’m lucky.
The sirens are at my front door and it’s time to meet my local fire department. It’s 106 outside and these guys are wearing very heavy fire protection along with oxygen tanks and carrying picks and other fire smashing equipment. It looks like a scene from a movie. It has to be very hot under all that equipment. I’m thinking that this is serious overkill as I explain to the chief fire guy that there is no fire. He smiles and walks right past me with 4 other fire guys in tow. I watch as they navigate their way back to the kitchen. They are so packed with equipment that I’m hoping that they don’t knock over any of the wine stacked neatly on display.
It’s 3:30 pm and I remember that Kathy, the reporter is watching and waiting for me to return so that she can finish the interview. I excuse myself from the fire guys and walk over to tell her that everything is OK. I give her a brief explanation and ask her if we can reschedule. She smiles and says “how about tomorrow”. I think her story has become more interesting…
As I return to the scene of the non fire, 5 fire guys are crowded into a small area talking and trying to figure out what has happened. They look at me and ask “new system?”
“Yep” I reply.
They look at each other and do more fire guy things. The chief looks at me and says with satisfaction “it looks OK to me. Better call the Ansul company and find out what happened.”
He turns to say something to the other fire guys but then turns back to me and says
“and you need to call health and get a clearance from them to re-open.”
It’s 4pm and my day has officially turned to Shit.
“Really” I ask, “I need to call health to get re-opened?”
“Yep” he responds “We have to report all Ansul discharges to the health department and you’ll need to get them out here and get clearance before you can re-open.” Oh boy…..
I remember that Brian, the chief health inspector for the valley has a cell phone and I have his number somewhere in my office. I find it and dial his number. I hope he hasn’t gone home for the day and turned his cell phone off. The Riverside County Health Department is a state government agency. One of many whose budgets have been cut the past few years. They work shorter work weeks due to the governors cutbacks and my chances of getting anyone out after 4pm is slim and none.
Brian answers on the fourth ring. There is a god. I quickly explain the situation to him and after a brief pause he says
“Give me about an hour to get there.”
I want to kiss him, thank him, hug him. I need a drink.
My next call is to the Ansul company. I think I’m yelling at them because everyone is looking at me kind of funny like. I turn and calm myself and explain the situation in a more calming tone. They assure me that someone will be out there within the hour to look things over. I remind myself that yelling at people is a bad way to deal with things. I must be a leader….Screw that, I’m yelling again. The Ansul guy is patient and re-assures me that someone will be there within the hour.
I stow the phone back in my pocket, turn to thank the fire department as they file out. I notice that they are being more careful around the wine stacks and no bottles are broken. I’m feeling better about my chances of opening in time. I tell my chef to clean anything within 20 feet of the pizza oven and turn to walk away. Marc my general manager walks up to me and says
“We have a problem.”
“yeah it’s taken care of.” I respond feeling somewhat smug.
“No we have another problem” he says not smiling.
“it really stinks in the bar” he says, “in fact it smells like shit.”
Oh boy.
I walk over to the bar and it does smell like shit. It’s a very strong smell of sewer gas. It’s so strong that I decide to open some doors and let in 106 degree air into the restaurant to ventilate the bar. I’m wondering how the press and the mayor will feel about a new shitty smelling restaurant when they show up for dinner. I really need that drink now.
There’s about 4 of us in the bar and we look like a pack of hound dogs in search of the prey. We are sniffing every corner of the bar trying to find the source of the smell. It looks funny but I’m not laughing. I’m actually wondering why I am opening a restaurant in the desert in the summer. I must be a sniffing fool.
It’s 4:30 pm when I call a company that deals with my 4500 gallon, smell infested interceptor. Stan answers the phone. I met Stan 4 month ago when I first was dealing with my interceptors (see blog 10 for that story). Stan is old. Stan looks like he’s at least 90 years old. Stan talks like one of those TV western sidewinder guys. He looks you dead in the eye when he speaks. Stan is about 5’5” and I want him on my side in a bar fight. Stan is skinny and looks like he’s been in the sun way to long. This guy has dealt with a lot of smelly issues in his life.
“They’ve had problems before in that building” he tells me. “I told them they needed to quit screwin around and fix the problem”.
“Stan can you help me?” I ask pleading.
“Be there in a few” he responds. I can feel his eyes over my cell phone starring right into me.
By now, my chef Matt has cleaned up the pizza area and is letting his nose survey the bar.
I’ll make something to help this smell” he tells me.
I can’t imagine anything really helping with this smell. It’s like putting lipstick on a pig.
“Let’s give it a try” I respond. “Anything should help cause I know I can’t keep the door open much longer. It’s starting to get warm in here” I tell Matt.
The smell has gotten better when Stan ambles in.
“I told that landlord of yours we had a problem with this building years ago” he tells me.
Funny they never disclosed that to me when we signed the lease I’m thinking to myself.
“Hell this has been going on for years” he explains. “All you need is a smoke test and we can fix this thing” he says.
Perfect I’m thinking, let’s smoke the place out 1 hour before our first customers show up. Hell, maybe we can get the fire guys back out her when they see the smoke rising from the building. What is a smoke test anyway I wonder?
“Stan” I interrupt, “I need a quick fix for right now” I explain. “What can you do now?” I ask
“Oh we got plenty a smelly stuff to fix you up for tonight” he drawls on. “Only temporary you understand. We need to do a smoke test on this place to find the real culprit.”
“Smoke test ain’t cheap” he stares at me and says. “But it’ll find us the problem quick”
I realize where I’ve met Stan before, he’s the main character of most Steven King novels. Not the dangerous guy but the mysterious one. I really need a drink right now.
Two new guys show up. These are the smell guys who someday will look like Stan. They begin to do there smell intervention. My chef shows up with a pan of smoking herbs and spices. It smell real good.
In a matter of minutes the bar smells like Bed, Bath and Beyond. More girly than manly but the problem seems to be resolved for right now.
I thank Stan and his smell guys and make a appointment for my smoke test first thing in the morning.
I turn around and see Brian, the health inspector walking thru my front door. He smiles at me and says “so I hear you had a little excitement in here today.”
Epilogue
Brian inspected the kitchen and had us open 5 minutes later. I love that man!
It seems the culprit responsible for the Anzul system going off was your’s truly. In my effort to reduce electrical consumption in my restaurant, I shut off the hood for the pizza oven earlier that morning. Never, ever turn off the hood to your pizza oven. I apologized profusely to my Anzul company and hope they will forgive me for going crazy on them.
The smoke test the next morning revealed two hidden floor sinks under the bar. They had not been properly sealed and the bar was built right over one of the sinks. They are now sealed and the landlord has gotten the bill.
We opened well, a few mistakes here and there but not to bad all things considered.
We are now into our second week of business and the future looks bright and smells clean. Each day seems stronger than the previous. We’ve seen many faces several times over already.
Thanks to all of you who have supported us over the years. We couldn’t do it without you. And finally thanks to all of you who have come up to me and told me you enjoyed my blog. I honestly didn’t think anyone read this thing except for my wife. Have a great summer and we’ll see you soon.

We (four in our party) visited the Tuesday after you opened. I absolutely LOVED it. Finally a restaurant that is not afraid to experiment with flavor and offer it for a reasonable price. I went duck crazy (flat bread and salad), and the variety plate of foie gras was a delight for my palate. The champagne prices are awesome!!! The only complaint from the group was from the men. They were both tall in stature and we were seated in a booth. They complained (afterwards of course:-) that they did not have enough knee room and they wished the booths had been roomier. We all enjoyed the food and the attentive staff, and we plan on making this one of our regular dining places. I am not sure how the Daily Grill will deal with our “cheating eating” ways. Much success!!!!!
Have been there twice now, and enjoyed each time! Also have enjoyed the wines I have purchased.
Keep up the good work, and glad to have you in the desert. My book group is meeting in your
‘bar’ area tomorrow, so will see you soon!
Hi Ed:
Chris Cramer is a friend of mine so I have heard your name a number of times.
I live in Cardiff By The Sea and have been to your Encinitas location over 20 times. I have also taken a number of my clients there as a reward for business they have given me. You have a great restaurant with great prices. I have never had a bad meal there. and I tell everone they really should try it.
I enjoy your blogs. Keep up the good work. I hope to meet you in the near future.
Bill
OMG Ed ~ what a fiasco! I am so glad it all turned out okay. Having been in the restaurant business in a previous lifetime, and having opened many new sites, I can so identify with your problems. I have to tell you, I was in hysterics while reading this – a compliment to your writing skills, not laughing at the horrifying events
Hoping to get out that way to visit your new restaurant. Wishing you success!
Yes, so glad to have you in the desert! I loved my salmon dinner last week and was sorry to miss the “Sunday tasting meal”, hope you offer it again. Your blog is very entertaining…found myself laughing out loud and I always learn something new! I am in the book group that is coming in tomorrow…see you then.
Glad you figured out the “smelly thing”…I am hoping to see more pizza’s on the menu…give that Ansul system a good workout! Salad, pizza & wine is the best meal ever.
Ed,
You know you only swing for the fences and it always goes over the fence. Congrats on another winner. I’ll continue to support you here in Encinitas and when we come to the desert, which we do often, we’ll be there. Congrats on getting through another harrowing opening. I wish I could have been there with Mark, but I was out of town.
Keep the blog going, too. It’s fun to read and no, not only your wife reads it.
Wow! As someone who hopes to one day get in the restaurant business you certainly remind me of some of the issues that arise. Although you were understandably not laughing it was pretty amusing to picture you dealing with all of these issues and trying to juggle the reporter too. Good luck with the new restaurant and I hope things calm down for you.
Hey Ed! We have been to 3rd in PD at least 4 times now and have enjoyed each time. The Sunday wine dinner eas great and we were glad to see a good crowd there. We really enjoy sitting in the bar area. Marc is a knowledgable wine manager and is appreciated by us. Your wine prices are very fair – especially the Mer Soliel Chard(!)
See you soon,
Gail & Jack
was with my book group today and ended up staying long after it broke up with some other friends who met in the bar…I was voted “the one who had to write to you ” and say “Please—bring back the Palomino Bolognese—it was so many desert peoples’ favorite and they still have great fond memories of Palomino, so take advantage of what we have been missing all of these years!!” ok nuff said…I did it!
wishing you great success…when I left tonight the place was hoppin!
Ed:
I was sitting, all by my lonesome,howling/laughing at your blog. Funnier now, of course…..
You are a very talented guy who gives great value, both with wine and food, to your customers.
It sounds like the word is out. We wish you the best!
Stan and Cecilia
Hi Ed, I love your blog! My husband & Marc are long-time friends (say hi to Marc & Deidre for us). Can’t wait to visit your new restaurant, we love the OB & Encinitas restaurants.
Ed roaring at your comments on the opening ordeal–like giving birth yes! Just discovered your site and blog –We OBcians — and come to Cable steet and ADORE YOU AND YOUR PROPERTY not to mention wine and food…and we also in Palm Desert, so were looking forward to your opening here in desert.. Staff at OB didn’t have a clue??? So we are on our way for lunch –yea Welcome to the Desert–namaste’ ellen and peter
Ed – Although not in the restaurant business, I have had similar experiences (and worse!) while working in hospitals and opening new wings or entire new hospitals, so can really empathize. You have a great talent for making catastrophes seem humorous! Anyway – glad you got through it.
We were at 3rd Corner Palm desert not too long after your opening and were very impressed. Love the fact that we can just saunter over to the wine bins and pick out what we want to accompany dinner – great idea that I haven’t seen previously. Liked the first time so well we are coming tonight to celebrate my wife’s birthday and bringing some friends. I’m sure we will become regulars.
Thanks for bringing a great addition to the desert restaurant scene!
Hi Ed: I laughed out loud reading your blog! I’m the Ansul Co. a.k.a. Desert Fire. Being on the other end when this whole thing was happening, I totally sympathize with what you were going through! You did apologize profusely, I will admit. Hector was imitating you for a week in our office. It was pretty funny!
I had the pleasure of eating in your restaurant over the weekend. I know Melissa, one of your servers.
My boyfriend and I were so impressed! He picked our wine and we had a delicious meal. We can’t wait to come back with our friends! We will spread the word around. Thank you for opening a great wine bar and restaurant in our beautiful desert!
Denise Gilbert
Thank you Ed for bringing The 3rd Corner to the desert! I have had the pleasure of eating both at Thee Bungalow and OB 3rd Corner many, many times. Now my friends will finally understand what I have been raving about all these years. See you for my B-day dinner tonight! I wouldn’t consider anywhere else.
Hi Ed,
I had forgotten how much I enjoy your story-telling! You had me laughing out loud…and I sure hope you were finally able to enjoy a glass of wine!
Congratulations on your two new locations.
Mary
Ed,
Thank you for a wonderful dining experience last night. We loved how you came up to our table personally and took the time to speak to us and tell us a bit about the place. The food was amazing and we’ll definitely spread the word. Thank you!
Sincerely,
Somer
Kudos for the advice I previously doing a number of these types of ideas nevertheless there are many others may be new to us! Thx Flash Website Builder
Ed – just found out from my daughter Jamie that you have opened another 3rd Corner in Palm Desert (she, her husband, and my 2 grandsons live in La Quinta). Sharon and I would love to see you while we are here and see if it as good as the dinner you and Harrington prepared us for our engagement at the Windjammer 40 years ago!
Let us know when you’ll be in town next.